Companies and other organisations work with an abundance of data (keyword "big data") and economic decisions are increasingly data-based. Thus, the ability to analyse data has become a key competence in various industries and functions in business.
Our Master's programme aims to provide students with in-depth skills in handling and analysing data in different economic contexts. Specifically, this means that students learn about and apply the central concepts and tools from the fields of econometrics and machine learning. This in-depth knowledge of data analysis is supplemented by in-depth training in selected key areas of economics and business administration. Students can choose between various focus areas such as decision-making, entrepreneurship & innovation, marketing & consumer behaviour, digitalisation, public economics or sustainability. This unique combination enables our graduates to successfully master challenges in a variety of different economic contexts.