General
- Is the page relevant?
- Is the page balanced (mix of different blocks and media)?
- Is the user at the centre?
- Correct reading level.
- Ease of interaction with the page.
Structure
- Is the page well structured with headings? Is the page easy to scan?
- Is the page content well summarised in the introduction?
- Is the page well linked to pages with similar/related content?
Tone and clarity
- Is the content concise and simple?
- Is the content understandable and explicit (no jargon)?
Typography
- Does the content respect the given language variety?
Microcopy
- Is the page title coherent with the rest of the content?
- Are sentences brief and organised in short and long paragraphs?
- Are CTAs clear and descriptive?
Media
- Are media authentic and relevant?
- Are media well put into context (e.g. have a subheading)?
- Do media have alt-text?
SEO
- Does the page include at least 400 words?
- Are the meta title and description coherent with the page content?
- Are keywords well used in headings and page body?