In Neuchâtel, on March 25th, 2026, the event brought together more than 170 innovation stakeholders from SMEs, politics, and academia to discuss issues related to cybersecurity in the era of artificial intelligence. With the expertise of Dr. Samah Posse, lecturer and Data Protection Officer at UniDistance Suisse, the event highlighted the urgency for industry to adopt a proactive approach to new digital threats.

Digitization, automation, interconnection, AI: while these technologies boost industrial performance, they also expand the attack surface. Data, increasingly strategic, is becoming a major vulnerability issue.

AI, a new risk landscape

AI, a new risk landscape

Guest speaker Dr. Samah Posse, lecturer in the “CAS in Data Protection” program and Data Protection Officer, warned about the evolution of threats and highlighted key areas of vigilance to ensure legal compliance in data processing. During her presentation, she emphasized the need for companies to move from a reactive mindset to a proactive approach, with clear priorities: identifying and classifying processed data, clarifying purposes, determining applicable law, and ensuring that data protection and security are integrated from the outset and by default (“security by design and by default”).

Concrete exchanges

Concrete exchanges

The interactive workshop led by Samah Posse and Luna Marciano sparked rich discussions on concrete issues related to the development and use of AI in business. Across the talks and workshops, one conclusion emerged: cybersecurity is no longer purely technical. It is strategic for building a resilient and competitive industry, and Samah Posse’s expertise shows how compliance, performance, and security can be combined in the digital era.