Project « Dynamic behavioral patterns in strategic alliances: An experiment »

A strategic alliance is a long-term contractual agreement between two or more firms to share resources and realize individual and common objectives (Das and Teng, 2000). When faced with adverse events or unforeseen circumstances, alliance managers can rely on a set of response strategies - set of reactions - to overcome these unfavorable situations. Little is known about dynamic behavioural patterns in strategic alliances once partners have reached an initial agreement (De Rond and Bouchikhi, 2004). Our objective is to study, by means of a laboratory experiment, how response strategies to adverse situations or unforeseen events affect the durability of a strategic alliance. More precisely, our objective is to be able to predict which strategies are most likely to be used by strategic alliance partners given the (1) conditions of the alliance and (2) partner's action taken in the preceding period. Crédit Agricole (France) agreed to let us realize our study with 300 of their managers.

October 2017 – still in progress


  • Olivier, Furrer, Professor of Economics, University of Fribourg, Switerland
  • Thierry, Madiès, Professor of Economics, University of Fribourg, Switzerland
  • Philippe, Madiès, Professor of Economics, University of Grenoble, France
  • Tjaša, Maillard-Bjedov, Associate Professor, Swiss Distance Learning University, Switzerland


  • Not defined yet
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